PIXIO: A Packaging Design Revolution

PIXIO's Innovative Packaging Design Wins Golden A' Design Award

The inspiration for PIXIO's packaging design came from the pixel art style of the product itself. The designers aimed to create a packaging that would reflect the product's simplicity and elegance while also demonstrating the concept of a 3D pixel as a perfect shape for creative construction.

What sets PIXIO's packaging apart is its visual communication of the product’s key feature - the versatility of a cube in pixel art style. The packaging box, just like the PIXIO block itself, has colored sides and an ideal cubic shape. When stacked, the boxes can form patterns, words, statues, and images, engaging customers in a unique and fun way.

The packaging design was realized using high-quality matte coated paperboard. The box construction features double-layered walls and a lodgment for the PIXIO blocks, ensuring a pleasing unpacking experience and safety during logistics. The packaging dimensions are scaled by 8, referencing digital background and 8-bit culture.

The PIXIO packaging design also enhances the in-store experience. The color palette and matte surface of the boxes allow for the creation of unique on-shelf messages and visual art, engaging customers even before they make a purchase. This gamification aspect activates the creator in everyone, providing a unique pixel art game experience.

The design project, which started in Atlanta, GA, was funded on Kickstarter in spring 2017 and exhibited at the Toy Fair in Nuremberg Spielwarenmesse in February 2018. The designers faced the challenge of creating a simple yet attractive package that effectively communicates the product's concept. They successfully overcame this by finding the perfect balance of colors and creating a package that is appealing to both children and adults.

In recognition of its innovative design, PIXIO's packaging was awarded the Golden A' Packaging Design Award in 2018. This award is granted to outstanding creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.